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Charity is Good Business

Is charitable giving a part of your organizational practice? If so, kudos to you; you are well on your way to building a culture and financially optimized business.  Yes, you read that right, financially optimized.  If giving purely for altruistic reasons is not your thing, don’t worry; in today’s blog, I will share four reasons why you should make giving a part of your business plan. Need a little more convincing how about $2.45 trillion reasons “Omnicom Group’s Cone Communications study shows, 70 percent of millennials will spend more on brands that support causes—and with millennials representing $2.45 trillion in

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Wouldn’t it be Nice to Mind Your Own Business?

The concept of minding your own business means that while you are grinding away at your day job, you need to be investing in your future and minding your own business. Pretty soon, you’ll be able to walk away from that day job and mind your own business full time. The best way to do this is through the acquisition of real estate.  Let’s take a quick look at where you are losing all your money in taxes. Taxes have been around since the dawn of organized civilization. While the original intention was to only tax the wealthiest of the

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Win The Rat Race

We’ve all worked jobs we hated. We were underpaid, underappreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach, you need to consider every job an opportunity to learn something new that you can apply down the line to find success. When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. What if one of your terrible jobs had been one with no pay at all, and you needed

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20,000 ft. to go until your next client

In my previous blog, I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully, you’ve had a chance to review and decide which one to three tips you plan to use in your campaign. If you have not, make sure you go back and read the list, pick the tips and tricks the best fit your product/service, ideal customer, and company culture. Today, we will wrap up this series on word-of-mouth, where we provide you with a 20,000-foot view of your campaign.  Now, let’s get started

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39 Tried and True Lessons to Put Your Word-of-Mouth to Work

In the last post, we talked about conducting word-of-mouth research and then putting that research to work. Today we’re going to give you 39 great tried and true ways to use word-of-mouth when building and executing your campaign. We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. For more information read George Silverman’s “The Secrets of Word of Mouth Marketing”. Here they are: Give them something worth talking about Cater to your initial customers shamelessly Give them incentives to engage in word of mouth Ask them to

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