Category: Startups

Secrets Secrets they Can Be Fun… Let me tell you one.

Secrets Secrets they Can Be Fun… Let me tell you one.

Top secrets customer service information

In the last post, we talked about the first secret to building a solid customer service plan and how to decide what your vision is. 

Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are, and you will know better how to serve them. Having a defined ideal client is really important here. An upper-class woman in her 30’s is going to have completely different expectations than a working-class man in his 50’s.

When considering what your customer wants, there are four main areas to focus in:

  • Listen to your client
  • Ask Your Customers Sincerely
  • Offer More than Just a Product/Service
  • Know When to thank them for their feedback 

These are all important when deciding what your customers want out of their experience. 

Listen to Your Client

You need to listen to both what they say and what they don’t say. Clients may say they want one thing and mean something else. For example, if your customers are begging for lower prices, you may find their real priority is quick delivery. Your clients fall into four categories.

First, you have the raving fan; they’re the person who will self-identify with your brand. Take, for example, the hipster that will say I will only use apple products. Most of the time, they love what you do and provide you with positive feedback. This is your 20% sweet spot. However, if you’re looking to grow or pivot, you have to listen to what they say and prod them for negative feedback.

Second, you have the passive client; you need to listen to customers who only reply with “fine.” These customers are so used to bad customer service they only give a monotone response. Think of the client that leaves the 3-star review and writes it was good—clearly, no a lot to go on here. 

Third, you have the silent client. Listen to your “silent” customers. These customers don’t bother to complain because the service is so bad they’ve just given up and don’t feel like their voice matters. They feel unwanted, and when a competitor shows up, they’ll be gone.

Lastly, you have the detracter or “Karen.” These are your clients who had such a negative experience that will actively try to cause harm to your business. This can be in the form of a poor review or youtube rant. It is essential to make sure that you have a plan in place to handle these people. One suggestion is to create a Non-ideal client profile; this will allow you to figure out who that person is before they even have a chance to buy from you.

Ask Your Customers Sincerely

If you aren’t sincere when you ask their opinion, they will see right through you. It is essential to understand why you are asking them for their feedback. Are you truly prepared to take feedback and make changes? If not, don’t ask. Client feedback is not an opportunity to pander to them in an attempt to create some false value. This is your chance to reengage them and keep them as loyal customers.

You need to ask them sincere questions that get them thinking about their experiences. Make them feel like you really care, and you should! 

Extra tip: If you have a plan of how their feedback is being used, share it with them during your review process.

Offer More than Just a Product/Service

Your customer service process does not just start after you have completed the sale. Make sure you are thinking holistically about your client’s experience. It starts from the first contact and continues indefinitely.

Your customers are looking for much more than a simple product or service; they are looking for an experience that makes them feel good. They gauge every step of the process with a value. When you consider this and treat them like people, they will feel like they belong. That is when your product or service becomes a community.

Know When to Ignore Them

First, you must acknowledge that your business is not for everyone and everyone is not your customer. You will sell to people, and people will buy from you that really shouldn’t have. 

It is okay; in reality, you can’t give them everything, and some people you will never make happy. You have to set limits and stick to them. If your vision and company don’t meet the customer’s needs, they will be best suited elsewhere. 

Be direct, tell them this is not working out, and create a process to help them find the right place for them, and then move on to those you can help.

Start Here

  • Who is my customer? 
  • What are my goals for my customer experience?
  • What questions can I ask to make sure I am delivering on that experience?
  • How will I use their answers?

Now that you have learned some quick tips and tricks. If you get stuck, I am happy to answer questions. Email me: doogie@ideasactionssuccess.com 

 

Customer Service Secrets

Customer Service Secrets

Attract client to post about customer service

Shhh... I Have a Secret

You can create a great customer service system for your business in 3 easy steps.

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and quickly get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something, or trying to communicate through a language barrier. 

If you provide them with a simple, efficient, pleasant experience, they will revisit your business over and over. More importantly, your clients will tell everyone they know! 

There are three secrets to good customer service; the first one we’re going to conquer is knowing exactly what YOU want.

You are the captain of the ship and the visionary for your business’s future, so you need to have a clearly defined plan for your business, including customer service. There are three main goals you need to consider:

  • Understand Your Road Blocks
    • It needs to be easy for your customers to do business with you. You can do this with advertised discounts, kiosks, your website, and other technology-based programs to help them shop. No matter what medium you chose, make sure you understand all of the steps your asking your client to do. Then make sure you can make them as easy as possible.

 

  • Your Experience Needs to be Like Talking with Mom
    • Doing business with you needs to be a warm and pleasant experience. Your staff has to be knowledgeable, approachable, warm, and patient. Your customers need to feel like they are getting good value for their time and money. Perceived value goes beyond the price of the products and extends to their shopping experience.

 

  • A Penny Wise a Dollar Foolish
    • Change your mindset and ask yourself, “How can I NOT afford to do these things?” This shouldn’t be a question of expenses, but making and keep happy customers. It is always essential to think about customer lifetime value when dealing with complaints, refunds, replacements, etc. Think a penny today is a dollar tomorrow.

With these thoughts in mind, you also need to consider a few things when deciding on the actual programs and standards you’ll put into place.

  • Share your customer service vision with the rest of your staff. 
  • Empower your staff to make decisions at the moment.
  • Connect your incentive programs and bonuses directly to customer service.
  • Monitor the level of customer service your staff is putting out.
  • Set a time to review and improve your customer experience regularly.
  • Know when you can ignore what your customers want.
  • Continuously focus on your goals.

 

Now that you know what you want, you can start thinking about meeting those wants and creating a positive customer service experience.

If you’re having a hard time deciding on what you want, the tools, resources, and coaches in our GUIDED TOUR can help you define your company’s wants and needs in relation to customer service.

Business 2.01: Grow the Right Way

Business 2.01: Grow the Right Way

Show how your business grows just like planting a tree. It is to serve as symbolism for the work we put in as business owners.

Two weeks ago, we talked about the first three of the seven specific areas you need to consider in your franchise prototype process. Here are all seven again:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

(The first three focus areas were covered in the blog: Business 2.0, please read before continuing)

Creating a focus in these seven areas will get you on the path to creating a business that works for you. Today we are going to cover the last four.

Before we jump into it, think of constructing your business model like planting a tree. At first, it’s so tiny and weak you wonder if it will even make it through the night. But, you keep watering, fertilizing, and nurturing it. Your ideas will grow the trunk, and each of these strategies will extend out like the branches of your now a strong tree. Finding the perfect support staff, employees, vendors/suppliers, and other relationships will make your tree flourish with leaves and flowers to bear fruit. 

Grab your pen and paper, roll up your sleeves; it is time to get to work.

Management Strategy

If I told you, having excellent management is not about finding great people with a lot of experience but about creating a system to cultivate, promote, and train talent. 

The way you structure your management team development is essential to your growth and your employees’ happiness and, ultimately, your customers/clients. This strategy is results-oriented and doesn’t depend on the people but the actual system that’s in place.

A management strategy, in short, includes goals, rules, company direction (mission/vision), standards (supervisor expectation of behavior and performance), skill development. That tells your employees how to act, grow your business, and meet clients’ expectations. 

It is a well-orchestrated procession of actions that allows your staff to exceed your clients’ expectations while fulfilling strategic objectives over and over again. It is your operation manual, your series of checklists, scripts, and action processes. 

People strategy: 

If your management strategy is what you want your people to do, your people strategy is how you get them to do it.

You need to show your employees how you feel about their job performance and dedication to your business. They also need to understand “why” they are doing specific tasks. This helps your employees personally connect to their job, leading to better production and a happier workplace. 

There are several strategies you can use to get the highest performance of your employees (They are in order of effectiveness):

  • Constant, regular, and public reminder/thanks of how their work is impacting the community (companies goals)
  • Internal education program
  • Internal staff dream program
  • The innovation game
  • A learn this business program:” not just your job.”
  • Performance Incentive Programs
  • Contests that reward high performance
  • An employee of the Month
  • Performance/Holiday Bonuses

These are just a few of the ideas you can use. To create a great people strategy is to find the balance between appreciation, education (the why), and directing of staff energy.

One of the best ways to appreciate your employees is by calling a meeting and asking them how they would like to be rewarded. Think about it for a while and put the best strategy into play. Keep it fresh and change up the system you use from time to time to keep your employees guessing. Once they get used to the prize, it’s time for a whole new approach.

You need to build a community within your company. There needs to be support, appreciation, and respect. The more “at home” an employee feels, the better they will perform and the higher their loyalty level.

Marketing Strategy

Marketing is, of course, essential to the success of any business, but it also must work cohesively with the other strategies you’re using. There are two central pillars of successful marketing strategy-the demographic and psychographic profiles of your customers.

The psychographic tells you what your customers are the most likely to buy, and the demographic tells you who they are, which can help you learn why they buy specific items.

With this information, you have answered the pivotal questions of marketing:

  • Who are they?
  • Where are they at?
  • What do they want?

Now all you have to do is speak to them. 

Systems Strategy

There are three types of systems in every business:

  • Hard Systems
  • Soft Systems
  • Information Systems

Hard systems refer to those that immutable they’re opening and closing procedures, your standards of office cleanliness. These are the systems that don’t have any wiggle room and are usually all internal.

Information systems include customer data, product information, financial…anything with data and numbers. This the recording of important information to the operation, use, and success of the business.

The most important of all three systems is the soft systems because it is where your employees have the most flexibility in execution and usually require the most creativity.

The most critical soft system is your sales system. In your sales system, the two keys to success are structure and substance. The structure is what you sell, and substance being how you sell it.

All three systems are essential to your business’s success, and while they all have their particular roles, they all must work together to get the job done. This also goes for your entire business development program.

Recap 

I want to take a moment to recap on the ideas we went over through these business development lessons. We have covered a lot of the series of blogs.

An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: 

  • Desire 
  • Some capital 
  • Projected a targeted profit

There are essentially three key roles that need to be filled to set your business up for success:

  • The Technician
  • The Manager
  • The Entrepreneur

The four different stages of a business life cycle are:

  • Infancy
  • Adolescence
  • Growing Pains
  • Maturity

There are a few things we are going to talk about:

  • Business Format Franchise
  • The Franchise Prototype
  • Franchise Prototype Standards

There are three main areas of business development:

  • Innovation
  • Quantification
  • Orchestration

Seven specific areas you need to consider in your franchise prototype process. Here are all seven again:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy
Question and Actions

If you have been following along over the past few months, I thank you for those who have not; then you have a lot of work to do. Below are guiding questions and action steps. As always, I am here to help.

  1. What do I do now? First, identify what role in your business you play. Are you a technician, manager, or entrepreneur? 
  2. Where do I need the most help? Take some time to think about the area you need the most help, then start taking your business’s next step.
  3. What will it take to get past my ego? As entrepreneurs, we constantly feel we must go it alone, but in reality, once we get past our ego holding us back, we can get the help we need to succeed truly.

I am here to help you work through all of these areas and give your business a jumpstart that puts you ahead of your competition right from the start. Feel free to contact me directly at doogie@ideasactionsuccess.com. I am happy to answer any questions you have and discuss the success of your business.

5 Quick Tips for a Kick A$$ Internship

5 Quick Tips for a Kick A$$ Internship

Internships are no longer a tool for massive companies to get grunt work out of college kids. It is a significantly underutilized option for small businesses to develop high-quality talent. Entrepreneurs tend to be overworked and stretched thin. Many of them have dreams of growing their business by adding digital marketing, business outreach, sales teams, or taking a real vacation. However, most feel they lack the funds to invest in their business. 

Here comes the power of an internship. The internship provides you the opportunity to get high-quality inexperienced talent at a low to no cost. It also is a fantastic tool for building relationships with major educational institutions.

Take a minute and review the graph to understand the cost and benefits of adding this program. It is always essential to understand what your committing to before you get started.

Cost/ Benefits

I have created several internship programs, from short 4-week middle school programs to multi-year professional programs. Here are my tips for creating an effective program for both you and the participant.

Set aside time.

It is pivotal before you get started creating a program, you first organize your schedule. Most internships require a reasonable amount of time upfront to get up and running. Then minimal time to maintain the progress.

Here is a rough time breakdown to run an effective small business internship program.

  • 3-5 hours for initial planning
  • 4 hours for onboarding 
  • 1 hour a day for the first two weeks 
    • Specifically for skills training and internship planning
  • 15 min a day for daily check-in
  • 1 hr every two weeks for the remainder of the internship 
    • Continued skills development
    • Performance review

Start with the talent.

Now that you have a rough idea of the time commitment, my next tip is to start by finding great talent. Most people will tell you to start by having a problem in mind and then find the person to solve it. 

However, when it comes to internships, most of the people you talk to will not have extensive experience or knowledge. It is best to look for two things talent and attitude. The rest you can teach them or even better they will learn themselves. Hire fast and let them have some control of the scope of their work.

Define the scope.

When starting a program, make sure you keep the project somewhat vague. Once you have great talent, engage them in identifying the work that will benefit the organization. How do you do this?

Tell them your desired outcome, for instance, if you would like them to take on your marketing. Then simply say that you would like to see a 10% increase in inbound leads. Then they can figure out how to achieve this goal, and you can coach them to this desired goal. 

Find the right partner.

Go to your local high school, junior college, college, technical school, or university and offer an internship for the semester by connecting with the student affairs office and at least one professor in a field similar to your business. Set up a meeting and discuss the possibilities.

For example, every business needs additional administrative help, so offer an internship to a student majoring in business administration. The schools LOVE it when a company provides internships since they act as a value-add to their educational offerings by providing their students with real-world experience. Make sure you negotiate that the school will give the student credit. On the flip side, if you find the right student, they can do all of this for you.

Prepare to mentor, be patient. 

Have a plan to mentor and develop the missing skills of your interns. Once you have created the space for them to successfully make sure you provide them access to the coaching/skill development to achieve your desired outcome. 

I strongly suggest taking a scientific approach to coaching. What I mean is be prepared for your interns to fail. Use their failure as a chance to improve your process. Remember, an internship is a low risk and high potential reward. The only way to get those results is to create a process around failure. 

Measure Your Results.

The final tip is to make sure you measure your results. I strongly suggest committing to running your internship at least three times before you scrap it. Each time you run, make sure you measure it against the previous results and against what your business was like before having the program. Make adjustments and improvements with each iteration.

Here are few categories to consider when evaluating your program:

  • Revenue/profit
  • Where you spend your time
  • Problem solved vs. created
  • Customer satisfaction
  • Intern satisfaction 
  • Your happiness

Let me know your thoughts in the comments section and feel free to share your top internship tips. For additional business improvement strategies, get your free copy of my book here

I am actively seeking business case studies for my next book; if you would like to be featured, please email me at doogie@ideasactionsuccess.com to set up a time chat. 

Business 2.0 Replace Yourself

Business 2.0 Replace Yourself

Prototyping is not just for building robots. It should be an integral part of every entrepreneur’s plans. It should be every business owner’s goal to have their business run without them needing to make a decision. 

This is why it is imperative to think of your business as a franchise prototype. This business development method allows you to remove your emotional attachment from your business’s tasks and focus on your desired outcome.

The seven specific areas you need to consider in your business development prototype process:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These seven areas are the step-by-step process through which you convert your existing business into a perfectly organized model for thousands more, just like. In this lesson, we are going to cover the first three steps. Get your pen and paper ready to start creating your prototype.

Primary Aim

Your primary aim is the answers to all the questions. It is not just the target but the arrow, the bow, the water bottle on your hip, and the reason you got out of bed. Simply put, it is the purpose that is bigger than your business.

It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business, and you need to think about what you want out of life. How would you answer the following questions: 

  • What do you dream about?
  •  How do you see your success unfolding? 
  • Who do you wish to be?
  • What is your ideal lifestyle?

Knowing and understanding your aim will give you the momentum to get started and the stamina to see it through. Take a minute to write them down and tape them to your desk for a constant reminder of what you’re aiming for.

Ask yourself every day, how am I meeting my primary aim?

Strategic Objectives

Once you have the picture of how you want your life to be and realize it is more than fancy cars, big houses, and that it is a state of feeling. Then it is time to set strategic objectives. These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic goals, but here is a couple of the most popular:

  1. Money: Setting monetary goals is a great, simple way to see how you are doing at any point in the game. It’s easy to measure and easy to find adjustments to help meet this goal.
  2. Worthy Opportunities: These are emotionally driven goals. This is how you measure lives impacted; client served, positive reviews, in essence, you speak to your customer’s psychographics needs and, to a further extent yourself.
  3. Through or Throughput: This is your automation goal of removing yourself from the day-to-day equation. We will measure this by hours worked, emails answered, or any way you wish. The critical piece is that these goals get you to business Nirvanaha when your business work for you and you don’t have to work for your business.

The key to setting standards and goals is not to limit yourself or stress yourself out. You need to find some quantifiable things you can use to measure your progress toward your primary aim. These are just three suggestions, but make sure no matter what standards you set, you are paying attention to the details, as these are one of the biggest keys to your success.

Organizational Strategy

The strength of your organizational structure can make or break your business, so it’s essential to take the time to put together a solid framework for your business to grow from. Generally, a company is organized around the roles and responsibilities that need to be taken care of daily. And the personalities that need to fulfill those roles. 

No matter what roles and responsibilities you’ve defined for your employees, you must always keep your primary aim separate from your company’s primary aim or mission statement. Once you’ve identified the primary aim for your company, it will be easy to set up a position structure that will work.

Don’t forget to put together position contracts. Your employees should sign a statement of their roles and responsibilities. This helps keep them clear for you, the employee, and other employees/vendors or other individuals.

Question & Actions 

You’re probably going, wow, I have a lot to do. Well, you do but let’s create some action steps to get you started.

  1. Answer the big question: What is my primary aim? This is more complex than just answer the question, but what you need to do is create your first draft. Take a stab at it, write it down, and test it for the next few weeks.
  2. What are my strategic objectives? Create one goal in each category and start tracking it. Set aside time each week to review and see how you’re meeting that goal.
  3. How can I automate or replace one job I do? Set a goal to automate, delete, or replace one task that you currently do. Then give yourself a timeframe to do it. Then repeat until your business is running itself. 

You can see how these areas all work together to build a solid structure to build your business. If you need help defining any of these areas, don’t hesitate to contact us. Look out for the next four steps in a later blog.

Lesson Learned from a Toddler

Lesson Learned from a Toddler

My first career was as a youth professional. I spent over ten years working in everything from boarding schools to summer camps. I learned a lot about people, empathy, behavioral development, but I also learned the most important business lesson.

Let me paint a picture for you. Imagine you are a parent trying to get your child ready for bed. I bet your conversation goes a little something like this:

Parent: “It’s time to brush your teeth.”

Child: “Why?”

Parent “Because we brush our teeth at bedtime.”

Child “Why?”

Parent “Because we want to have healthy teeth.”

Child “Why?”

Parent “So we can…chew.”

Child “Why?”

Parent “Because you don’t want to starve.”

Child “Why”

Parent “Because I am going to throw you out of the house right now if you don’t brush your dam teeth!”

All jokes aside, as a parent, this may seem very frustrating, but as a business owner, this is the most important lesson you can learn that questions are powerful.

Why and Business

Only when you follow the course of question will you discover your business purpose, how to overcome its challenges, and what your client genuinely want. Learning to be curious is one of the essential skills to develop as a business owner.

Being curious should be applied in many areas. We will spend some time exploring a few of them.

Purpose

You should always be asking yourself:

Why am I doing what I am doing? 

Why does this help me to be a better person?

Start with one of these questions and repeatedly ask the same question at least seven times. Going through the seven stages of why will unlock your sense of purpose and correct any sway you might have as you go through your entrepreneurial journey. 

Whenever you’re feeling doubt or unsure, just ask yourself why and keep asking until you can take an action step in the right direction for your goals.

Decision Making/Problem Solving

I think this is the most obvious place to use the power of why. It should be used in two crucial ways problem solving and decision making. However, to use it properly in these situations, you will need to ask more than why questions instead. I suggest adding the following:

Problem-solving (Why?):

  • What will we need to change?
  • How can we prevent it?
  • Who do we need to coach, train, hire to make sure it does not happen?

Decision Making (Why?)

  • How is this insert job/task/project important to meeting expectations/goal/bottom line?
  • What will we need to change to implement?
  • What area of our business will be affected by this change?

Clients 

The final area we will chat about today is understanding your client. It is imperative to understand your client’s motivation, desires, hooks, triggers, pain points the list can go on. The best place to start is, you guessed it, with the why. Here are a few of my favorite client-related why questions to get you to solve problems for your ideal client?

  • Why does my client have the problem they have?
  • Why do they want to get rid of this problem?
  • Why am I the right person to help/solve/serve my clients?
  • Why is my solution the best/optimal solution?

Now that you understand why “WHY is so important. Find your inner child and ask why then keep asking why until you don’t know the answer. This is the point that you have identified the real problem and begin to make the lasting change in your business & life.

Looking to get your business to work for you instead of working for your business, check out my E-learning marketplace, which is filled with great tools, tactics, and strategies that will have you doubling your sales, cutting your cost, and increasing your annual revenue by 10k or more!

Ask yourself: Why should I invest in myself and my business today? Want to find out more about the coaching? Schedule your discovery call today!

Expand the Life of Your Business

Expand the Life of Your Business

Business Growth is like life

Let’s talk life cycle, specifically your business’s life cycle, and how to get the most out of each stage while also extending your business’s lifespan. Many of you probably are unaware of the business life cycle.

I first heard of this concept while reading the E-myth by Michael Gerber. The book is filled with many great ideas, and one of those is thinking about your business as if it has life stages. He expresses there are three different stages:

  • Infancy
  • Adolescence
  • Maturity

I like to add a fourth business stage, Retirement

We’ll talk a little about each stage, the characteristics, and how understanding where you are can help expand your business’ lifespan.

Infancy

Geber would say you are in the technician’s phase. At this point, the relationship between the business and the owner is that of a parent and a new baby. There is an impenetrable bond that is necessary to determine the path your business will follow. 

Your business is fragile, small, and mostly reliant on you to keep it alive. You spend long hours confused, doing everything. You’re intensely focused on survival and living day by day. Dropping the metaphor for a minute, here some characteristics of an infancy business:

  • You have yet to hit your breakeven point.
  • The owner and business are one and the same; if you disappear, so does your business.

The key is to know your business must grow by finding a way to replace your technician tasks.  You cannot stay in this stage forever.

Adolescence

In this stage, you begin to become the manager; you need to start bringing your support staff together to delegate to and allow growth to happen. The first line of defense is your technical person, as they need to replace you or exceed the experience you brought. 

This is the point in every business when business explodes and becomes chaotic. This is referred to as growing pains. It’s a good problem to have, but a problem nonetheless. You are often faced with many choices:

  • Is it time to invest in bringing in the staff to grow your business or remain small
  • Is it time to give responsibilities to your subordinates, trust them to care for your baby like you?
  • Is it time to make long-term plans?
  • Am I ready to embrace the change?
  • What do I want my business to look like? 

 

To progress to the next stage, you must move from the world of tactics to strategies. Start creating plans and commit to them. You need to find your inner business owner.

 

Maturity

According to Gerber, the last cycle is maturity, though this doesn’t mean the end of your business. Your passion for growth must continue in order for your business to succeed. You need to keep an entrepreneurial perspective to push your business forward. 

You need to become the business owner; you need to complete the transition from the everyday tasks to the long-term strategy. You need to establish the policies and procedures to have your managers manage, and your technicians build. 

What does this phase look like? Well, you might have a picture of you kicking your feet up behind the desk, reviling in your success. This might be true for you. What it really is freedom; to choose how you use your time. 

Retirement 

The final stage of life which Gerber failed to acknowledge is retirement. This the stage that most people don’t want to talk about. In this stage, you embrace that your business might no last forever, and you choose what to do with it. 

  • Should I pass the business on to my children or a worth employee?
  • Should I sell the business? 
  • Should I take the business public?

This is your exit strategy; every great business has an exit strategy or more than one. It is essential to have this conversation with yourself and your team and make these decisions before you a forced to.

As you can see, the life cycle of a business is complicated. But knowing where you are is the first step to getting the outcome you want. I hope that this blog has given you some language to thinking about where your business is at.

If you’re having trouble putting together your business life cycles and figuring out which of the critical roles you fit into, feel free to email me, and I will be happy to chat with you.

If this was helpful to you please leave a comment below or share it with someone you feel will benefit.

Do You Have Enough PD in your life?

Do You Have Enough PD in your life?

Do you want to make more money?

If I were to stop you on the street and ask you if you want to make more money? You would probably say ” Hell Ya I do !”

If I were then to ask you what is the best investment to make more money? What would you say, probably something like; real estate, stocks, crypto, etc.

If your business owner, it might be marketing, advertising, new salespeople, a new product or service.

What if I told you were wrong that, indeed, the best way to make more money is to invest in yourself. You probably be dismissive and say like ya, of course, but. But what, do you actually do it. I mean really, do you set aside the time and money to prioritize your personal development.

I bet you don’t; you will spend thousands on any of the above improvements with the promise of 2x returns. However, it is well documented from the greatest minds of our time and history, such as Oprah, Barack Obama, Warran Buffet, Bill Gates, Lori Greiner, Da Vinci, Aristotle, and more. That the only way to get 10x ROI is investing in ourselves.

“Income seldom exceeds personal development.” Jim Rohn

With all of these great people, you would think it would be an easy argument for making personal development a priority.

Then why is it so difficult for us to make development a priority? The main culprit is the short-term mindset. It is the fear that if I don’t make another sale today, I am going to go hungry. For some, this may be true, but have you ever acknowledged that it was your short-term outlook that got you there in the first place.

“Personal development is a major time-saver. The better you become, the less time it takes you to achieve your goals.” ―Brian Tracy

I want to help; here are my top tips to start thinking long-term and to start making personal development a part of your life, business, and career.

Add Yourself to the Priority List

Start by setting aside time. You’re probably saying, how am I supposed to set aside anytime when I already feel like I don’t have enough time. What is the top priority in your life?  I bet it is your family, your dog, a significant other, a child, clients.

Do you make time for them? For most people, the answer is an overwhelming yes. Then why are you not on that list? One of my favorite things is when you listen to the safety brief on an airplane, and they say put your oxygen mask on first before assisting others. They say this because the most effective way to help someone is when you’re as prepared as possible.

A quick tip: on a sheet of paper, write down the names of your top priorities. Then at the top of this list, add your name. Then keep that list in a place you can see it every day and ask yourself, “How am I making time for my top priority today?

Share what you want to accomplish.

Now that you understand your importance let’s talk about creating time. Most people will tell it is as simple as going on to your calendar and blocking off an hour or two. They’re right; however, they’re also wrong. They leave out the number one thing, which is communication.

Stop rolling your eyes because I used the buzzword communication. The number one reason people fail is that they fail to articulate the emotional importance of dedicating time. To their most important stakeholders (The other top priorities).

A quick tip: Before you embark on this mission of getting control of your time. Share your mission with the people who be impacted. Tell your significant other, colleague, boss, kids, parents, friends, and clients that you will not be available except for true emergencies. You simply explain that you are taking the time to become the best spouse, parent, manager, employee, problem solver that you can be. If they don’t believe you then show them.

Set a Strategy 

Great you have set yourself as the priority; you set aside time and communicated what you wish to accomplish to those important to you. Now it is time to make a plan. Take your first few session to identify the area of your life that you want to focus on. Do not try to work in all the areas of your life at the same time.

Since I work with business owners, my suggestion will be geared toward them. The business owners I work with are looking to grow their businesses. They usually struggle with work-life balance, having control of their day, and developing trust with their employees.

To address these issues, here the top 5 areas for them to focus on at the beginning.

  1. Personal Habits, such as time management, take the time to identify how you spend every day and how you want to spend your time. Then chose one area to improve and do it.
  2. Educate Yourself; workout your mental muscles, read a book, newsletter, etc. or even better write about your industry.
  3. Exercise; will lower stress and provide you a place to develop great ideas.
  4. Visioning; spend time thinking about where you want to see your business in 5, 10, 15 years and identify what you need to change personally to get there. Also, you think about changes in your industry.
  5. Reaffirming you’re why, take the time to remember why you started your business in the first place and celebrate the achievements you have had, and think about how to thank those that got you to where you are.

Don’t go at this alone.

You have begun to implement your strategy, and your feeling good. The first three days felt great. You read a chapter of a remarkable book, exercised for the first time in months, and even wrote a thank you letter to a loyal staff member. Then day 4 or 5 go by and things start to feel hard; you struggle with staying committed. You’re enjoying the changes you have made but you struggling to put out all the fires from your day.

Don’t fret; this is where my last suggestion comes into play. Get an accountability partner or coach. This is someone who can help you navigate these new challenges and keep you committed to the change you want to make.

Remember, it is not about the short term. It is about the long-term effects. It is a marathon; it is a hell of a lot easier to train when you what someone in your corner.

Well, there you have it, the quickest way to your 10x returns is through a long path of personal development. Remember, the first step in controlling your business is managing yourself. If you enjoyed this blog, please share it with a business owner or friend who can benefit from it. Thanks for reading.

P.S. Want help growing your business visit www.ideasactionsuccess.com or connect with me on Linkedin; I am always happy to chat.

Are You Aiding & Abetting E-Myths?

We will embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: 

  • Passion 
  • Startup funds 
  • Projected a targeted profit

This sounds great, but it just not realistic. The truth is 80% of businesses will fail in the first year. Think of starting a business as a marathon. Sure, everyone starts out of the gate at a record pace, but people start slowing after a few miles, and some drop out entirely. Building a successful business takes stamina and agility.

The reality is that there are many different facets to a successful business, and none of them can be ignored if you plan to find success.

Let’s take a minute to talk about an entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing, and the business’s potential failure. 

The emotions that occur, in order, are:

  • Exhilaration
  • Exhaustion
  • Despair 
  • Sense of self-loss 
  • Regret 
  • Fear

This is usually caused by the e-myths and assumptions we talked about. You can get your hopes so high on the instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices, you may feel like you need to back out and hide, but don’t do this. 

Instead, use it as your wake-up call. You can’t go on doing it alone; the fear will cause you to destroy everything good about your business. Instead, get help. Here are my top tips for conquering your E-myth.

  • Be vulnerable with your staff & customers. Explain your challenges and how you feel about them. People want to help.
  • Invest in your personal development, read, take courses, etc.
  • My not-so-biased opinion, but get a coach. The advantage of a coach is they create a pathway to your success by telling you what to do and what not to do. They make an outlet for your vulnerability.

Get the Business Coaching you need to avoid feeling overwhelmed and defeated. Let’s get you on the path to Freedom, where your business work for you and you don’t work for your business.

Make It Pop!

There are five major components to good advertising copy: (The order of these is essential to success)

  • Command Attention
  • Showcase Benefits of Products/Services
  • Prove the Benefits
  • Persuade People to Embrace the Benefits
  • Call to Action


Advertising is sales in print. So, you need to think about your products/services’ unique benefits and compellingly showcase that. You need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

  1. Command Attention: This is accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
  2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual description of benefits to deliver precisely what and how they will help the customer. 
  3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider the information that establishes credibility and past performance.
  4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will compel your potential customers to feel like they have to act now, which leads to the last component.
  5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something.  Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited-time price…the list goes on. There are many ways to get potential customers excited about ordering and help them feel like they are getting a fantastic deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. We can help you with this too. Try our Marketing Evaluator to make sure your copy POPs!