Negotiation is more than a transaction. In this article, we will explore how to develop a mutual alliance in your big fish relationship. Developing this relationship allows you to turn a singular transaction into multiple transactions, introductions, opportunities, and more.
One of the most critical aspects of this is to keep your cheerleader cheering. This refers to the ally you created in the company and who needs to stay loyal to you for you to continue a profitable partnership with your fish. You can keep your champion going by offering or doing a number of things to show appreciation. Some of these things are:
- Use their preferred media. It is essential to contact your clients/ customers the way they are most comfortable.
- Contacting the person your champions supervisor to share your experience
- Introduce them to complementary products or services that can enhance their experience
- Be patient and create a timeline for following up. The goal is to be present but not overbearing/desperate.
- Invite them to participate in your company function or opportunity. It is a great tool to build investment in your company.
These are just a few ideas and tactics for maintaining relationships. Your goal is to create value outside of the singular transaction. In all cases, you want to become their go-to problem solver.
Now that you have some ideas of how to build solid relationships, you need to seek out people to build these relationships with. These alliances will help you get bigger clients that stay with you forever. You can often get in the door by offering them something in exchange for something they need:
- Solutions: provide them with a product or service that solves their immediate problem.
- Information: provides them with access to new people, markets, and knowledge to achieve their goals.
- Improved environment: give them tools to make the workplace the best it can be. Find ways to bring joy into people’s lives.
These are all great ways to feed your alliance. You need to go into a
relationship considering the things a big fish can offer you besides money. These can include:
- The opportunity for your business to expand
- The opportunity to learn from the experience and find ways to grow
- The opportunity to improve your processes, systems, and other means of doing business
This article was a quick guide on keeping your alliance strong. Please note there so much more you can do. The most important takeaway is, your relationship should have transactions but not be transactional. You must avoid the favor for you, a favor for me mentality.
If you need help developing your alliance strategy, please feel free to contact us. We would love to help you.
About the Author
I am a business coach and consultant specializing in uncovering the root cause of a challenge and offering an unexpected solution. That solution typically results in a substantial increase in profits and the peace of mind to set you free from your business.
I ask powerful questions to clarify who you are and what you want. I am empathetic, although surgical in approach. I make my clients feel they are the only person I am working with. I have an uncanny way of drawing people out and getting to the heart of the matter.
I am a Pittsburgh native who aspires to free business from the rat race. If I am not working to improve the lives of my clients. Then you will most likely find me on the ice playing hockey, reading, or making plans for the future.
If I can ever be helpful to my readers, it would be my pleasure to connect and see where I can bring you value. I look forward to continuing to share more great lessons with my growing community.