Tag: Pain Points

PR a Path to FREE Publicity

PR a Path to FREE Publicity

Posted on by Doogie Levine

You can use three critical areas of public relations to boost your advertising results ten-fold over your paid advertising.

The key to public relations lie in:

  • Public relation or publicity
  • Merchandising
  • Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. 

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

Here are the steps to get noticed by the media:

  1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
  2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
  3. Put your press release in professional formatting. With press releases, you need a dateline, the essential information at the top, facts, figures, and wrap it up with contact details, including who and how. Print the press release on your letterhead.
  4. Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forget to include relevant blogs, ezines, press release submission sites, and industry professionals.

More importantly than a perfect press release is to make sure you have addressed your target market’s needs in the products/services you offer and make that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem, and an opportunity to enhance their life the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

Our GUIDED TOUR can show you how to put together press releases that work! Check out how the pros do it and craft the perfect press releases for your business.

How Well Do You Know Your Vendors? 

How Well Do You Know Your Vendors? 

Posted on by Doogie Levine

One Method to Never get burned again.

It’s imperative to build relationships with your vendors and those around you who can bring in new customers/clients and increase awareness of your company branding. That relationship cannot just be transactional. It needs to be built on trust and have value going both directions.

The people you work directly with on your products and services are the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there.

Building relationships with vendors can be challenging.  You never know if you’re going to get burned. Creating a plan based on value to them is essential for building that trust. 

Look for great ways to offer your vendors rewards for helping grow your business, and everyone wins. One way you can do this by offering performance-based incentives that are much larger than their standard charges.

Here’s the step-by-step process to putting together a partnership with a vendor:

  1. Approach all the vendors you work with and offer an incentive-based on performance. 
  2. Put the generous incentive plan together from their perspective, even take suggestions.
  3. Develop a transparent, concise, and easy to track incentive plan; this will increase competition between vendors and, therefore, higher performance levels.
  4. Encourage subsequent sales instead of focusing only on the initial sale. By doing this, you can give away more of the profit from the initial sale to your vendors and make higher profits off the back end products. Encourage:
    • Future sales
    • Upsell better and more profitable products/services
    • Cross-sell to additional products
  5. Create an incentive plan that’s irresistible to your vendors by offering generous, exclusive compensation.

Think of all the vendors you work with and the creative ways you can put together an incentive plan that entices them to be part of your business. Use their talents, capabilities, and connections, and you’ll both be winners.

Putting together an incentive plan doesn’t have to be a complicated process. Use our GUIDED TOUR to develop some great ideas and put your incentive plan together for maximum results.