Tag: resources

10 x Your Resources to Maximize Your Resources Part 4

10 x Your Resources to Maximize Your Resources Part 4

If you have read this series so far, you have received nine great ways to get the most out of your resources. So far, we’ve covered:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing 
  6. Call for Back-Up
  7. Go Big Online
  8. Bartering with the Best
  9. Give Away the Farm

You have found ways to maximize your clients, staff, time, and more. Today we’ll finish up this series with the last three ways to multiply your maximized resources. We’ll cover:

  1. Finding Your Pot of Gold
  2. Put Yourself Out of Business Before Your Competition Does it For You
  3. Wealth from the Inside Out

These areas are all key to keeping up the momentum you’ve found to make what you have work harder for you.

Finding Your Pot of Gold

You must always have a goal you’re working toward to stay on course. Your plan needs to be something you can attain and utilize your full potential. Don’t be afraid to aim high; make sure you are clear on your goal and exactly what you need to do to get there. You need to continue to hold yourself accountable to your goal and raise the bar as you accomplish the steps to your goal.

A few goal setting techniques to consider are:

  • Exit planning: You can’t know how to get somewhere if you don’t know where you’re going.
  • Fear setting, this goal-setting technique allows you to address your anxiety and hesitation. Great if you need to make a significant investment.
  • SMART, great if you need to make short-term tactical goals.

No matter what you need to accomplish, excellent goal setting can make a difference in resource management.

Put Yourself Out of Business Before Your Competition Does it For You.

Once you’ve mastered these areas, you need to make sure you stay competitive and constantly come up with new ways to use your new tools. Don’t rest on one success when there are more on the horizon. To continue to be successful, your business must continue to learn and evolve.

When you get to this point, it is time to set aside 1 to 4 days a month where you, as the business owner, spend time working on your business. This means for that day; you do not answer emails, do daily tasks, etc. Instead, you spend the day thinking about opportunities and find new ways to grow your business.

Wealth from the Inside Out

Wealth and riches are defined within yourself, not by your profits or the world beyond. You can use all these strategies in both your business and life to find a greater level of success. When you naturally reflect on who you are and what you mean, you will automatically attract the right people to you. This will happen in life and business. 

You can reach your goals as long as they are well-defined and a solid road is built to them.

Throughout the last several lessons, we’ve talked about how to take a hard look at the resources you currently have right in front of you, how to take advantage of them, and leverage them to maximize your results. 

I hope this series has inspired you to look at your business and see the opportunities it provides. If you need help applying, please don’t hesitate to contact us for a free business evaluation. We will review your business in providing you with a road map to your companies success.

10 x Your resources to maximize your results part 3

10 x Your resources to maximize your results part 3

So far in our series, we have covered the following topics; make sure to go back and read parts 1 & 2 to catch up on anything you have missed. Call in the Troops

  1. Bring ‘Em Out of the Woodwork
  2. Black Sheep Clients
  3. Olympic-Size Sales Staff
  4. Open Water Fishing 
  5. Call for Back-Up

These topics have covered how to use your champion clients, reactivation, sales teams, and more.

Today we will make a huge step forward with the following three topics:

  1. Go Big Online
  2. Bartering with the Best
  3. Give Away the Farm

Go Big Online

Some businesses solely operate online; others only operate brick and mortar, and then there are the hybrids. The hybrids are by far more successful than the previous two. This is because a physical location allows having a space to give your clients an experience. At the same time, establishing an online presence opens your business up to the entire world through a few clicks of the mouse.

To successfully sell products online, you need to:

  1. Offer high-quality products/services that people want.
  2. Build an attractive, effective website that’s user-friendly.
  3. Generate high-quality traffic at a low cost.

With all of these things in place, you can find success with your online exposure.

Bartering with the Best

If you’ve ever gone to a yard sale and paid the sticker price, then you need to up your bartering game. Everything is negotiable, and you need to take the time to barter with your suppliers. Companies are always open to bartering, and when all is said and done, you could find yourself saving significantly on the things your business needs to operate smoothly.

Give Away the Farm

Ok, not literally, but you have to be willing to contact prospective clients and offer them products and services they will need. You don’t know what they need until you offer them everything you’ve got, then work with them to create the perfect package that fits their needs.

When you take the time to put yourself at the front of their minds, they are more likely to work with you going forward. You can do this by offering free newsletters, a free consulting session, or other valuable tools.

Are you taking action?

I hope through this series you have begun to rethink part of your business. If at this point your say to yourself all of this is so obvious, then good. Then I ask, are you currently doing implementing these practices in your business? If yes, can you do better? If no, why not?

If you answered yes or no to the above questions, then I have a special offer for you:

  • First Download My Book 8 Steps that change your business Forever
  • Once you download it, I will reach out to you with a complimentary business assessment guaranteed to find your business $10,000-$100,000 in additional revenue without you having to spend any more money on marketing or advertising.

Next time we’ll finish up this series with the last three ways to multiply your maximized resources. We’ll cover:

  1. Finding Your Pot of Gold
  2. Stay at the Top of Your Game
  3. Wealth from the Inside Out
10 x Your Resources to Maximize Your Results Part 2

10 x Your Resources to Maximize Your Results Part 2

Resources are tremendous, but results are better. Every business has resources, but very few can put them to the best use. Last week we spoke about the three strategies for maximizing your resource, and they were: 

  1. Call in the Troops; using your current customers.
  2. Bring ‘Em Out of the Woodwork; the power of a referral system
  3. Black Sheep Clients; reactivation of previous clients. 

Today we’ll talk about the following three:

  1. Olympic-Size Sales Staff
  2. Open Water Fishing 
  3. Call for Back-Up

Olympic-Size Sales Staff

Now we all know you can’t have a sales staff of 10,000 who work around the clock for free, but there is a tool that will do precisely that-direct mail marketing. Direct mail is one of the big three, social media, email, and direct mail. Now social media and email have higher open rates and lower costs, but direct mail has significant advantages. 

Direct mail campaigns generate purchases five times larger than email campaigns. In addition, they have the distinct advantage of standing out. In today’s, world people get inundated with social media aids and emails but rarely receive real mail. The last advantage is the life span of a social media ad lasts about 3 seconds in front of your customer compared to 17 days for direct mail. 

Direct mail is a written piece of sales and informative copy that offers information about your company and your products/services to potential customers/clients. For example, you have sales letters, brochures, or proposals that can be mailed out to a list of leads. 

This approach can not only open your door to thousands of new customers/clients, but it can also save you thousands of dollars in advertising. 

Open Water Fishing

You have to be careful not to waste your time on clients who are simply not interested. Instead, you must focus on bigger fish. Remember, the previous lessons talked about how you should always be targeting higher-quality prospects. 

To do this, you have to take the time to research and learn about your potential clients to make sure you are targeting the right companies to work with. In addition, make sure they are companies that will benefit from your products/services over a long time. 

If you’re not sure where to start finding big fish clients, go back over our previous lessons or look into purchasing a direct mailing list that targets the clients you need. You can buy or rent lists with name, title, job specs, and contact information. This gives you a jumping-off point in finding high-quality clients.

Call for Back-Up

Don’t be afraid of telemarketing. It’s a powerful tool that can be done tastefully and be highly effective. However, keep in mind, when not handled correctly can bring about adverse reactions. To be successful with telemarketing, you need to use these tips:

  1. Your first line of defense should be mail marketing. 
  2. Test before you start a telemarketing campaign.
  3. Set the price for your offer.
  4. Use a progressive approach with your campaign.

Progressive contact helps build trust and allows the potential customer/client to establish a positive relationship with you. These are the progressive steps you should take:

  1. Put your prospect at ease.
  2. Present your offer in a natural, conversational way.
  3. Avoid being argumentative or pushy.
  4. Always be honest.
  5. Perfect your 30-second elevator speech.
  6. Clearly state your name, business name, why you’re calling, and where you got their information.
  7. Offer the benefits of your products and services.
  8. Mention one of the features that back up the benefits.
  9. Ask preliminary questions that give you information about the prospect.

These step-by-step methods can help you succeed with a telemarketing campaign and avoid a negative response that could forever stigmatize your business. 

This wraps up these three areas of multiplying your resources. We’ll continue with this series for the next two posts to give you all the resources you need to get the most out of your current resources.

If you need help working through any of these processes or areas, download my book and I will give you one free month of access to my online marketing academy $97 value.

10x Your Resource to Maximize Your Results

10x Your Resource to Maximize Your Results

In the previous series, we discussed techniques and strategies to maximize your resources. This next series of posts will cover how to take maximizing resources and multiply them for even bigger results. 

In this first of the four-part series, we’ll cover: 

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients

Call in the Troops

Finding and securing new clients can be exhausting and expensive. So instead, work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers/clients. Also, ensure that their products/services are not directly competitive with yours. 

Contact prospective partner companies and talk with them about helping promote your products/services to their clients. Always offer them a commission on the sales that come from their client lists.

Make sure to include these key points in your proposal:

  • First, ensure that your products/services don’t compete with theirs.
  • The partnership will not take away from their current or future sales.
  • The partnership will increase their profits.
  • They won’t have to do nor spend anything on the partnership.
  • You will produce all needed marketing materials.
  • You will offer an unconditional guarantee on all products/services.

Bring ‘Em Out of the Woodwork 

If you take the time to put together a solid referral system, you’ll draw new customers/clients out of the woodwork through everyone you already know. You can start doing this by first showing all your current clients how much you care about them.

Then show them how your products/services can significantly improve their lives or businesses. If you can do this consistently, they will naturally and comfortably bring new clients right to you.

Black Sheep Clients

One of the best ways to rejuvenate business is to find your stray clients and offer them something unique. But, first, you need to understand why they strayed and are no longer purchasing from you. There are generally three reasons why customers/clients leave. They are: 

  1. Unrelated causes that have nothing to do with you
  2. A problem with their last purchase
  3. No longer benefit from your products/services

The best way to bring these clients back is to contact them. If you don’t make the first move, they’ll never come back. You make an appointment to visit them or call them if it’s not possible to meet in person.

Talk openly with your stray clients. Let them know you noticed they were no longer working with you and that you’d like to talk with them about their experiences with you and how you can improve things to work together again. Take the time to make them feel special and work hard to make sure their experiences with you going forward are the best ever.

This wraps up the first three areas on how to multiply your maximized resources. If you need help working on any of these ideas or processes, try our FREE test drive to work with an experienced business coach.

Next time we’ll talk about the following three areas of multiplying your resources. They include Olympic-size Sales Staff, Open Sea Fishing, and Call for Back-Up.

Maximize Your Resources – Part 3

Maximize Your Resources – Part 3

With every series, it is time to wrap up. In the last post, we talked about three more ways to maximize your current resources. They included:

  • Reveal your business’s soul, bring your why/motivation to the front of what you do.
  • From breaking even to breaking the bank, the power of cost-cutting, not cutting people.
  • Stand up and stand out, having an efficient USP.

Today we’ll talk about the last three areas you can work on to maximize your current resources. They are:

  • Your people & Your Time
  • Eliminate before you delegate
  • Stay away from the edge of the cliff.

Your People & Your Time

The secret to any great business is maximizing your people because through your people; you gain the time to work on your business and not in your business. So You’re probably asking yourself, how do I get to the place where my people work as hard on my business as I do?

The answer is they never will. What is possible is creating how you use your time to get your people to do what you need them to do. This efficiency is achieved by dedicating your time to three major business systems.

  • Staff Development 
  • Instruction & Training 
  • Personal connection 

Staff Development refers to the time spent asking your employees about their professional goals and helping them to develop the resources to achieve them. The hard pill to swallow is sometimes this means that they won’t stay in your business forever.

Instruction & Training refers to the time developing their soft and hard skills pertaining to their position. 

Personal connection refers to the time you spend getting to know them as people. This is the time sadly that most employers fail to capitalize. However, this is also the best opportunity to turn an employee into a champion for your business regardless of whether they work there or not.

If you want to start making all-around business improvements, you need to ask yourself how much time I spend in these three areas? Then how much more time can I add to these opportunities?

Eliminate Before you Delegate

How you use time can be one of the enormous wastes in your businesses. It is the time spent doing repetitive or mundane tasks that you feel could easily be delegated or eliminated. These tasks include data entry, holding non-strategic meetings, etc.

Now, I am all for the power of delegating, but before you do it, ask yourself, does it even need to be done? If it needs to be done, is there a software option that does not take a human to do it?

The reason you follow this progression is if you hate the job or task, your employees will hate it too. So remember this valuable lesson before you delegate any task. Think about how we can eliminate or make it so no one has to spend time on it.

Avoid the Edge of the Cliff

Continuing to test and measure your systems, products, marketing methods, and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff. 

Here are a few specific areas you can test for potential improvements:

  • Marketing 
  • Sales Copy
  • Customer Service
  • Sales Letters
  • Sales Presentations
  • Employee-Customer Interaction
  • Employee-happiness 
  • Employee-growth

Through creating a deliberate and regular testing procedure, you will find opportunities to utilize your resources better. For example, you might find products/services where you can raise the price, maybe others where you should lower the price or offer that product as an incentive item and discover many other areas for improvement that will better utilize your current resources. 

I hope this series has helped you to look at your business resources differently. If it has only created more questions then we are standing by ready to help try our FREE test drive to work with one of our unique business coaches.

Maximize Your Resources – Part 2

Maximize Your Resources – Part 2

 

Let recap last week’s blog, where we discussed the first three areas for maximizing your resources. For reference, they were:

  • Recognize the obvious, give yourself the space to see the apparent areas of waste.
  • Unconventional breakthroughs create a culture and method for maximizing new and creative ideas between you and your team.
  • Face the facts, start by analyzing your current systems and start by making a 1% change.

Today we’ll cover the next three, which are:

  • Reveal your business’ soul
  • From breaking even to breaking the bank
  • Stand up and stand out

Reveal Your Business’ Soul

Every business has a soul, and you likely felt it the strongest when your business was starting. It’s that passion, newness, and momentum you had at the very beginning. Unfortunately, sometimes that can get lost along the way as your business gets stagnant and set in its ways. You have to break out of that rut and get back to your business’ true soul.

The philosophy of putting your client’s needs above your own is the true key to success. You need to serve your clients, not sell to them. They want to build a relationship based on trust, not a used car. Add to these responsibilities your ability to solve problems, handle special situations, be a friend to your clients and focus on offering valuable, high-quality products/services. 

I challenge you to fill these affirmations daily or at least weekly the answer the following questions:

  • I started my business to solve this (insert the problem you solve)__________ for (insert the person or people solve the proble for)  ______________.
  • I started this business to have my customers and clients feel (insert how you want your prospect to feel after purchasing/working with you) _____________. 

Completing this short exercise will help you to be able to frame your purpose quickly and efficiently for yourself to keep you focused. Once focused, you can get back to the basics and solve the problems your business is facing.

From Breaking Even to Breaking the Bank

One of the easiest ways to instantly increase your profit is by cutting costs. Most people panic here and think I can’t afford to cut expenses. I am barely making it work as it is. Most of us, over the life of our business, accumulate costs that we forget about it. They can be $5 for this subscription or looking at your credit card processor. 

By taking the time monthly to review your expense, you can significantly reduce your cost. It is also a great way to start noticing the spending trends of both you and your staff. Along with this, make sure you set aside time to review your annual expenses.

  • Phone & Internet
  • Product Licenses
  • Payment process
  • Banking Fees
  • Insurance
  • Rent 
  • inventory suppliers

These are just a few of the areas to consider reviewing but taking the time to look at making small changes in any of these areas can mean $10,000 or more in additional profit for your business. Of course, taking steps to make changes should never be done without a team. Make sure your key staff and accountant are a part of these conversations. If you’re fortunate to have a business coach make, I would include them as well.

Good luck and start cutting costs.

Stand Up and Stand Out

You need to stand out from the pack among your competitors. The only way you can do this is through consistency and value. You do this by discovering what your USP (Unique Selling Proposition) is and perfecting it. Here are some tips to help you find and develop your USP:

  1. Look for unfilled needs in your industry.
  2. Use preemptive marketing.
  3. Use a technique that is clear and to the point.

This wraps up this post. However, if you need help with any of these areas and techniques, try our Finacial Training & E-Learning Market Place to access a wealth of resources and tools.

Maximize Your Resources – Part 1

Maximize Your Resources – Part 1

Title Photo

Over the next few posts, we’re going to talk about how to take a hard look at your current resources and get the most out of them. Your resources can help your capital go further and increase your profit margin.

Today we’ll cover three different ways to maximize what you already have. These include:

  • Recognize the obvious
  • Unconventional breakthroughs
  • Face the facts

Recognize the Obvious

Sometimes when you are too close to something, you can’t make out the big picture. You need to step back and take a hard look at the resources you currently have in front of you. You are surrounded by opportunities that can boost your career and help your business become more successful.

To identify your resources, I suggest starting with setting aside 1 hr a week to look at an aspect of your business. Make sure you select a location that is not your place of work or your home. Go to an area, that it will be challenging for someone to interrupt you. Then ask yourself any of the following questions:

  • What is the one thing you need to change or do differently that would make you more successful?
  • What is the one thing I could teach my employees to make them better at the tasks I’ve asked them to do?
  • What is one thing about my business that I need to know more about?
  • What is one thing I could do to bring additional value to my customers/clients?

This process is scalable; as you become comfortable with 1 hr a week, you can add, setting aside an entire day a month. Then, when you get to the Bill Gates level, you can take a whole week-long retreat to just focus on yourself and your business. 

If the lesson of “seeing the obvious” is not clear, it is as simple as setting aside time to identify the problem, plan a new course of action, and go back with energy to make a change.

Unconventional Breakthroughs

Don’t sit around waiting for breakthroughs; you need to create them yourself. A breakthrough is merely a new way of doing things or finding a new process or system for the same or better results. You should be having regular brainstorming sessions and encouraging your team to come forward with breakthroughs or ideas any time they have them.

Some great examples of breakthroughs are:

  • A health and beauty company discovers a side effect of a product that can be re-marketed and sold.
  • A company creates a roll-on deodorant inspired by the shape and size of a ballpoint pen.
  • The founder of Nike poured rubber onto waffle iron and created the most innovative and successful running shoe ever.

When attracting or strategizing for a breakthrough, there are some key objectives you need to keep in mind. They are:

  1. Looking for the hidden opportunity in every situation.
  2. Looking for at least one cash windfall for your business every three months.
  3. The more value for your client, the better your breakthrough.
  4. Creating multiple streams of ideas to find the best breakthroughs.
  5. Effective breakthroughs remove all risk or resistance.

Face the Facts

Before you can put your breakthroughs to work, you need to face the facts of the processes and systems that are not working for you and work to correct or get rid of them. System analysis is an excellent way to do this. Once you have a listing of your strengths and weaknesses, you need to compare those to the strengths and weaknesses of your competitors. 

You can present some great questions to you and your team to get a handle on where your business is right now. They are:

  1. Why did I first start this business? Why am I in this industry?
  2. What products/services did I offer then? Which were the most popular?
  3. Why are my customers/clients buying from me right now?
  4. How did I generate new customers/clients then?
  5. Which of my marketing efforts were bringing in the best results?

Once you’ve got some answers to these questions, you’ll know better how to approach your weaknesses. 

These three areas we’ve gone over give you a jumping-off point for how to utilize your current resources to their fullest potential. If you need any help with your strategic or systems analysis, please don’t hesitate to reach out. I look forward to offering what advice I can. 

I appreciate you taking the time to read this article. If you have enjoyed it, please share it with someone you feel could benefit from it and leave a like.